Although there are many publications that focus all of their attention on acquiring new members, research shows that isn’t the right approach. Publishers have more success when they focus on retaining the members they have. Member retention is less expensive and yields greater benefits over the long-term.
What’s the secret to keeping member relationships strong? One strategy is to continue finding links between supporters and newsroom staff. Relationship-building also relies on the consistent delivery of the value proposition.
To learn even more about building sustainable membership programs, check out The Membership Puzzle Project’s
Although there are many publications that focus all of their attention on acquiring new members, research shows that isn’t the right approach. Publishers have more success when they focus on retaining the members they have. Member retention is less expensive and yields greater benefits over the long-term.
What’s the secret to keeping member relationships strong? One strategy is to continue finding links between supporters and newsroom staff. Relationship-building also relies on the consistent delivery of the value proposition.
To learn even more about building sustainable membership programs, check out The Membership Puzzle Project’s
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