How should digital publishers be driving purchase behavior to capitalize on the latest e-commerce monetization opportunities? One way is by focusing on serving their market, or their core readers. The more those readers feel inspired and engaged, the more easily they can be persuaded to buy certain products or services.
Another issue to consider is where consumers are completing their transactions. If readers are being encouraged to leave the publisher’s website to complete their transactions and make their purchases elsewhere, then that’s the wrong approach. Publishers right now seem to be having the most financial success when they enable transactions directly on their websites and mobile apps. That might mean opening a custom online store or simply to integrate a third-party shopping solution.
How should digital publishers be driving purchase behavior to capitalize on the latest e-commerce monetization opportunities? One way is by focusing on serving their market, or their core readers. The more those readers feel inspired and engaged, the more easily they can be persuaded to buy certain products or services.
Another issue to consider is where consumers are completing their transactions. If readers are being encouraged to leave the publisher’s website to complete their transactions and make their purchases elsewhere, then that’s the wrong approach. Publishers right now seem to be having the most financial success when they enable transactions directly on their websites and mobile apps. That might mean opening a custom online store or simply to integrate a third-party shopping solution.
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